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How do you know what you’re seeing is real?

Verifying video and photo footage in enterprise workflow.

We’ve never been more equipped to take video and photo footage. Every smartphone has a camera, and most people have a smartphone. That’s a lot of digital images and video footage being taken every day – around 1.4 trillion images per annum according to Keypoint Intelligence.

But how do we know if a photo or video used in an insurance claim for example, is real and hasn’t been tampered with? How can we be sure that Mrs Jones hasn’t taken a photo she’s found online of a leaking washing machine and sent it to her insurance company as part of her claim? Images can be easily altered – the metadata changed, photoshopped, a video clip shortened or stolen from another online source - all to suit a cause.

At a time when digital communication is driving the way we work, the importance of trusting what we see is vital for many businesses and industries. The use of media is growing across all sectors – manufacturing and food production, healthcare, insurance – and being embedded in increasing parts of daily life – dashcams, drones, TV’s and even doorbells. So, how can we be certain that it’s digitally accurate in the midst of complex human and robotic manipulation, or deep fakes?