Open for insurance: why the friendliest tech wins
Updated: Feb 19
2020 continues to be the year when Insurtech really got to show what it can do – to keep business going, keep claims handlers handling, keep finding resolutions faster for policyholders. All against a backdrop of travel restrictions, remote working and resource bottlenecks.
Very quickly, nice-to-haves that used to be the domain of tech evangelists or heads of innovation, have become business-critical necessities that just have to work. The case for using technology has never been stronger or more urgent.
But there are always winners and losers.
What are the characteristics of the kind of technology that swoops in as a hero and saves everybody’s workflows? Our answer is simple: tech that makes friends easily.
Our product, a powerful technology stack built around the simple idea of remote visual confirmation (a live video, a photo or video report, policyholder-submitted dashcam footage), has played its part in the industry’s response to this year’s challenges. It’s given our customers a suite of app and app-less products to work smarter, offering them maximum choice, while minimising effort.
Adoption has been faster than usual, because it had to be. But the eviid stack was also designed to always fit right in, making it easy to adopt and integrate into insurance processes. We firmly believe that’s a key ingredient of its success.
Right from the outset, we’ve wanted our solution to work within our insurance customers’ systems. We wanted people to be able to use our core tech – evidential video and images – and plug it into their established ways of working.
That’s why we’ve got a software developer kit (SDK) and open APIs. It's why we’ve been able to integrate video reporting and clever media uploads into our customer’s claims management systems.
But most importantly, this openness means we can co-operate much more closely with our customers, building the solutions they need faster.
It’s how we made the eviid Uploader, co-created with LV=, and it’s how we’ll continue to develop the technology the insurance and claims industry needs – be it to cope with the next surge or to delight policyholders with ever faster resolutions.
With a bit of friendliness, everybody wins.